SALT LAKE CITY – Automotive protection plan provider PermaPlate has launched PermaPlate Furniture, a new division to provide administrative and protection plans for the furniture industry.
“We are excited about this addition to the PermaPlate line, as we know that innovation to service and retaining customers is financially critical for retailers.” said Tom Scott, the division’s managing director. “We wanted to design a different experience for furniture retailers and their valued customers, and we had a unique opportunity to design a solution that redefined how customers perceived furniture service contract plans, and more importantly how their plans could be priced, and how claims could be adjudicated.”
Scott says PermaPlate, which has been in the appearance protection warranty industry for nearly 44 years, is in an ideal position to expand into furniture as it has the underwriting and administrator experience, service network and technology to impact real change for policyholders.
He also believes there’s plenty of room for improvement in the furniture warranty protection space.
“Technology that makes it easier for customers to purchase plans and file claims online is not significant innovation,” he told Furniture Today. “We will be disrupting the furniture warranty industry will a fresh perspective in how we redefine customer care. We will be eliminating unnecessary barriers for customers to get claims approved and working on solutions with our service network that decrease the time to resolve furniture issues for customers.
“We looked at reviews and found the process to be quite laborious for consumers,” he continued. “There is a breakdown in the approval claims process, capturing accurate furniture issues and leveraging technologies with service technicians, which could provide better transparency for customers on parts and components to fix their furniture.”
Scott says the company researched the industry over the past year, interviewing retailers, customers, furniture manufacturers, part suppliers and service technicians. It found that retailers are seeking new opportunities for revenue to offset greater operating expenses caused by the pandemic.
“PermaPlate Furniture will complement our core services as an appearance protection warranty administrator and will offer a feasible solution for furniture retailers and, most importantly, to their valued customers,” said PermaPlate President John Nisson. “We see this as an opportunity to modernize an important economic industry like the furniture industry.”
PermaPlate Furniture will offer retailers complimentary warranty education, sales associate training, in-store and online marketing creatives, and account management support.
"furniture" - Google News
January 14, 2022 at 06:11PM
https://ift.tt/3rkaYD3
Automotive protection plan provider launches furniture division - Furniture Today
"furniture" - Google News
https://ift.tt/2YLhHcA
No comments:
Post a Comment