This $799 L-desk is part of the new home office line at Martin Svensson Home. It is made with solid New Zealand Radiata pine and features built-in bookcase storage. It also is shown with a companion $299 file cabinet.
LOS ANGELES – Case goods resource Martin Svensson Home is adding home office to its lineup, bringing one of the most sought-after wood categories into its product mix.
The company said it will debut the line at the April 25-27 Premarket, with three distinct looks within multiple price points that provide customers with a good, better, best assortment.
These complement existing bestselling case goods collections, a strategy that helps eliminate risk for retailers seeking designs that are proven in the marketplace.
The line also brings functional elements and recent innovations the company has launched in bedroom, including a biometric access locking feature that opens drawers with a user’s fingerprint.
In the good assortment are 24-by-48-inch computer desks in Del Mar, in a white and gray finish, and La Jolla, in coffee walnut finish on mango veneers and pine solids. The $450 desk features a security drawer that is accessible with the biometric finger pad reader as well as a flush-mounted pop-up power bank on the desk top with dual USB charging ports and three A/C power outlets.
A companion $299 retail file cabinet also is available featuring English dovetail drawer construction and steel roller bearing guides and a dual function file drawer that accommodates standard and legal files. This drawer also is equipped with the same locking biometric access feature as well as optional casters.
In the best segment is the rustic farmhouse-inspired Monterey computer desk, which is made with solid New Zealand pine. Available in a white and gray finish or a natural barnwood finish, the sit-stand desk has a lift-top section on the work surface that allows users to work in a standing or sitting position. Retailing at $599, the desk also features the same technology features as the starting desk, including the locking biometric access and a power bank on the work surface. The companion $299 file cabinet also features the biometric locking feature on the file drawers.
The rustic L-computer desk falls in the best segment, offering more than 14 square feet of work surface. It is made with solid New Zealand Radiata pine in a natural reclaimed barnwood finish featuring saw marks and light distressing. Retailing at $799, the desk also features a built-in bookshelf in the corner that can house printers and other office materials.
In addition, the desk has the pop-up power bank on the work surface and the biometric security drawer, a feature also on the companion $299 file cabinet.
At Premarket and the June 5-9 High Point Market, the company will show these and other case goods at its showroom in H-721 of the International Home Furnishings Center.
Company officials said they are eager to show the new office category to existing and new customers alike.
“What sets our new line apart is the blending of styles that fit well into the aesthetics of today’s homes, technology that accommodates an array of devices and configurations that WFH (Work From Home) consumers are looking for that give them the most functionality without sacrificing style when working remotely,” said Stephen Sandberg, vice president of marketing. “In short, the line was thoughtfully designed by people who work from home, too.”
John Sandberg, president, said that the company sought input from retailers in developing the line and the designs and features reflect that input.
“All of the retailers that were so generous with their time and opinions in helping us develop this line to the launch point have given us two thumbs up,” he said. “We are so excited and confident in the prospects for the line that we have already locked in production for the summer so that we will have stock for the fall and all-important holiday selling season.
“The next generation of designs with enhanced functionality and new configurations, along with the addition of matching bookcases and new finish options is already moving along faster than anticipated,” Sandberg continued. “The feedback has been terrific at all points, and we couldn’t have done it without the help of so many talented merchandisers that were willing to give us their thoughts. We are especially excited for this next wave as well.”
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April 01, 2021 at 01:59AM
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Martin Svensson Home adds home office to wood lineup - Furniture Today
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