DTC company Coleman Furniture partnered with Syte to add visual search and personalization options to its site to increase its conversion rate by 605%.
CEDARHURST, NY – Online furniture retailer and manufacturer Coleman Furniture has implemented visual search and personalization, and as a result has increased its conversion rate and average order values considerably.
“We knew that to provide the customer experience our visitors are expecting, we needed to go above and beyond to make product discovery easy and personalized to each shopper’s journey,” said Michael Stein, Coleman Furniture head of e-commerce. “Our need is to make it as simple as possible for customers to shop and find both products they are looking for and the products they want but didn’t know existed.”
Stein said the company partnered with Syte, a product discovery platform, and increased the conversion rate by 605% and the average order value by 29%.
“We’re pioneering the future of discovery with a unified platform – something unheard of in this industry – to enable brands to drive revenue through hyper-personalized, intuitive customer experiences,” said Ofer Fryman, Syte CEO and co-founder. “Today’s shoppers expect every experience to be tailored to their unique needs and wants. We’re thrilled to enable exactly that throughout the entire product discovery journey.”
According to Fryman, goal-oriented consumers can use smart text and visual search functionalities, while inspiration-minded shoppers can navigate through product photos and recommendations.
All three of Syte’s product suites are based on proprietary visual AI technology, which uses two visual similarity algorithms to automatically categorize items within a brand’s catalog and enrich product metatags.
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March 26, 2021 at 07:52PM
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Coleman Furniture adds visual search - Furniture Today
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