The Kvik display unit and console by Hartmann Mobelwerke are made with solid beech and feature decorative timber end grain accents.
FRAZER, Pa. — Planum Furniture’s partnership with German-based furniture manufacturer Hartmann Mobelwerke is starting to gain notice in the marketplace due to its solid wood construction and the company’s sustainable approach to manufacturing.
Planum became Hartmann’s distributor in the U.S. market and launched the first product in the line about two years ago this spring, with about 10 collections. The line has evolved since then, including modifications to several of the groups along with other additions.
“When we first started out with them, they had 10 collections,” said Ivana Piel, who handles marketing and customer service for Planum Furniture. “Over the past two years, they have discontinued some lines and brought out new ones to keep it fresh.”
The Yoris sideboard by Hartmann Mobelwerke is made with solid oak.
Now there are 11 collections that Planum is distributing for Hartmann, including five brand new groups spread across living room furniture, dining room furniture and some desks. While some case pieces can be used for bedrooms, the company does not offer a bedroom line, Piel noted.
A major selling point of the product is its use of solid woods such as European oak and beech and American walnut grown in managed forests. As part of its sustainability story, Hartmann also uses wood waste to heat its production facilities and plants a tree for each one that is used in its finished product.
“The best part of the company is how sustainable they are trying to be in their production,” Piel said, noting that Hartmann also uses solar panels for its energy. “It is nice to know that, when you are getting a piece of their furniture, you are contributing to the environment by not adding to the carbon footprint.”
The company has been manufacturing in Beelen, Germany, just northeast of Cologne since 1911 and is operated by a third — soon to be fourth — generation of management. Employees have been with the company an average of 26 years.
Mixed media elements such as smoked glass and metal bases play a major role in the largely contemporary design of items such as cocktail tables and as do live-edge elements such as tree bark seen on table aprons and bases as well as drawer fronts. End grain sections of trees also are used as decorative panels on consoles and display units.
“We are really looking forward to working with them. We really didn’t get to launch the collections as well as we wanted to and haven’t been able to show much during the pandemic,” Piel said, noting that Planum is now using its website and virtual tours to help communicate the story about Hartmann.
“We are excited about their sustainability story. It is important right now. It is great to have a company that makes beautiful furniture, but that also cares about the environment as well.”
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February 22, 2021 at 07:06PM
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Planum, Hartmann partnership draws attention with solid wood, sustainability - Furniture Today
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