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Wednesday, February 17, 2021

New metrics measure furniture store foot traffic for 10 metros - Furniture Today

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Furniture Today has partnered with Esquire Advertising to bring a wide range new data to retailers looking to make strategic, fact-based decisions. The first in that new collaboration will be a regular look at retail foot traffic in 10 key markets around the country.

This data set, which will be updated on a regular basis, will enable furniture retailers to benchmark their own traffic against a relevant competitive set.

These numbers show the latest trends in consumer foot traffic for furniture and mattress retail stores in each respective metro area:

  • Dallas/Fort Worth
  • Houston
  • Indianapolis
  • Los Angeles
  • Nashville/Memphis, Tenn.
  • New Orleans
  • New York
  • Pittsburgh/Cleveland
  • Tampa/St. Petersburg
  • Washington/Baltimore

The numbers are compared on a bi-weekly basis to give an up-to-date picture of how each metro is currently performing in its market.

Provided by Esquire Advertising, a leading advertising technology company specializing in marketing solutions for furniture and mattress retailers. As part of its iDent Technology, Esquire is able to observe consumer foot traffic for retail locations and provide up-to-date analysis on market performance.

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"furniture" - Google News
February 18, 2021 at 05:03AM
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New metrics measure furniture store foot traffic for 10 metros - Furniture Today
"furniture" - Google News
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