GREENSBORO, N.C. — Furniture Today, a BridgeTower Media brand and the home furnishings industry’s leading resource for news, information and educational events, has announced that furnishings industry veteran Sheila Long O’Mara has joined the company as executive editor.
Long O’Mara’s appointment marks her return to Furniture Today, where she held a number of roles, including upholstery editor, fabric editor and editor-in-chief of Kids Today, earlier in her career. She is taking over the role from David Perry, who is retiring after a distinguished 37-year career at Furniture Today.
In her new role, Long O’Mara will help set the overall editorial direction of Furniture Today’s bedding business and industry-leading Bedding Conference. She will report to Editor in Chief Bill McLoughlin.
“Sheila is the ideal leader to help us execute our growth plans and meet the tremendous demand for bedding and furniture news, content and events,” said McLoughlin. “Her diverse experience in editorial, advertising and marketing will enhance our ability to better serve our readers and advertisers. Sheila’s fresh thinking and longstanding industry relationships are a great asset to our team. We are thrilled to welcome her back.”
“Hiring an industry veteran like Sheila is the latest example of our ongoing commitment to invest in Furniture Today,” said Adam Reinebach, president and CEO at BridgeTower. “Sheila will help us build upon the strong foundation, content and legacy within bedding that Furniture Today is known for. On behalf of our entire company, I want to thank Dave Perry, a true industry pioneer, for his coverage of this industry and years of dedication to Furniture Today.”
“Furniture Today is the leading voice for the home furnishings industry, and I’m honored to join Bill and his team,” said Long O’Mara. “Furniture Today has successfully transitioned to new all-digital formats, hitting new records in readership and event attendance. Retailers see Furniture Today as their partner of choice, and I’m looking forward to using my experience to help the team build on its achievements.”
Prior to joining Furniture Today, she was vice president at Steinreich Communications, leading the agency’s home furnishings division. She also has more than 25 years of journalism experience in multiple publications including Home Furnishings Business; Furniture Today; Greensboro, N.C., News & Record; and The Elkin, N.C., Tribune.
BridgeTower hosts more than 250 events annually, including 25 conferences and award programs honoring diverse professionals and women in business, throughout the U.S. BridgeTower’s news, content, and events reach more than 1.3 million people nationally.
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December 28, 2020 at 08:12PM
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Furniture Today names Long O'Mara as executive editor - Furniture Today
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